The current regulations regarding the advertising of dietary supplements and other foodstuffs can be a real challenge for entrepreneurs. They include:

  • general provisions (e.g. the Act on Combating Unfair Competition and EU Regulation No. 1169/2011);
  • regulations on nutrition and health claims included, among others, in the EU Regulation No. 1924/2006 and Regulation No. 432/2012 - these provisions introduce far-reaching restrictions on the advertising of dietary supplements and other foods as beneficial to health.

Already at the stage of designing a product, deciding on its ingredients, it is necessary to take into account the current list of permitted health claims (or statements on the so-called pending list, awaiting consideration).

In our advisory on advertising matters, we always keep an innovative and business-oriented approach. We look for solutions that meet the clients' business goals and at the same time ensure the highest possible level of legal security.

Our work is not only to assess the legal acceptability, but also to model the planned advertising and promotional activities of our Clients. We always assess the legal risk related to marketing plans.

Our advertising consultancy covers all forms and channels of advertising communication for diet supplements and other foodstuffs, including professional advertising, social media advertising, etc.